Arnold
buildsdata-drivensolutions
I am a data translator focused on leveraging existing tools and insights to build solutions.
About
Transforming data into decisions
My work centers on transforming raw information into meaningful decisions and efficient workflows across marketing and finance operations.
I have worked on analytics and automation for large-scale customer campaigns, bridging data, marketing, and call-centre teams to improve engagement and retention.
Skills
What I do
Customer Acquisition & Retention Intelligence
- ✓ Build engagement and retention dashboards across campaigns and call centers.
- ✓ Liaised with third-parties to deliver leads for sales and marketing.
Workflow Automation & Process Optimisation
- ✓ Specialise in process intelligence analytics and cross-departmental reporting for marketing and operations.
Cross Disciplinary Fluency
- ✓ Meta-analytical mindset drawing from data analytics, political and economic theory; decision science; information systems and philosophy.
- ✓ Driven by experimentation and contingency planning to capture emerging phenomena.
Experience
Senior Optimisation Specialist
May 2024 – PresentData Analyst
May 2022 – Jan 2024Junior Data Scientist
Old Mutual
2020–2022Digital Consultant
M&M Blends
2023–2025Editor, Co-Founder
Top Tunnel
2022–2024